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Balloon Boy|HuffPo Passes WaPo In Unique Views|Redstone To Sell $1B In CBS, Viacom Shares|MPA Conference Snap Shot|Tina Brown

TVNewser: The saga of a six-year-old boy in a hot air balloon (or not) captivated the network news channels this afternoon.

Editor & Publisher: The Huffington Post has surpassed WashingtonPost.com in terms of unique visitors for last month, according to numbers tracked by Nielsen Online.

New York Times: Sumner Redstone will sell nearly $1 billion in Viacom and CBS shares in order to pay down debt.

The Wrap: Some choice soundbites from the Magazine Publishers of America‘s Magazine Innovation Summit this week. Our favorite came from Condé Nast group president David Carey: “We could sell the movie rights to the McKinsey study.”

Financial Times: A profile of The Daily Beast and founder Tina Brown, one year after its launch. “The Daily Beast was, from the start, in part an experiment to find a better class of online advertising in a market where infinite supply has dragged down rates. In an effort to charge premium prices, the site has targeted upmarket brands with the promise of customised packages that could reach a sought-after audience of affluent, educated and engaged readers.”

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