It seemed like each time Bill Keller wrote a column for The New York Times Magazine, half the world loved it and half the world hated it. From lamenting the lure of Twitter to wishing that people would stop writing books, each piece brought a strong reaction from readers, but apparently not a strong enough one from Keller himself.
According to WWD, Keller is ending his column in September. He says that he’s moving on to the Op-ed section because it’ll give him more freedom. “The magazine column has been fun — and I’ve loved being part of Hugo’s relaunch — but op-ed has greater license to have opinions, and a day-before deadline,” said Keller.
Hugo Lindgren complimented Keller’s pieces, calling them “smart.” He also noted the old adage that there’s no such thing as bad press.
Going to the Op-ed section is a good move for Keller. He’s certainly got a knack for getting the media world wound up (which is what we love about him – there’s nothing more fun than watching media people lose their minds over a column), and as he said, he’ll be able to take it to a new level in the Op-ed section.
We look forward to the ensuing criticism or praise that those columns will generate almost as much as the columns themselves.