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Bloomberg TV Takes Viewers to the iPad

Can’t get enough of your Bloomberg TV? Well, to paraphrase the famous catch phrase that helped lift MTV into the stratosphere, “I want my BTV–app!”

Bloomberg TV, with its world headquarters on Lexington Avenue, has launched a new iPad app. Lost remote.com reports Bloomberg is streaming its entire broadcast day, which includes overseas programming in London and Hong Kong, to anyone with an iPad.

The Web site reports with Oke Okaro, Global Head of Mobile at Bloomberg helming the project, the app also offers customizable on-demand content based on location and topic, and in the near future iPad exclusive content.

Although video is the iPad’s stock in trade, Okaro tells Lost Remote.com that users can get live market data and can customize Bloomberg’s familiar scrolling ticker.

Credit Suisse is the main advertising partner, along with other sponsors:  Johnnie Walker Blue, OppenheimerFunds, NYSE Euronext, and Verizon.

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Lauren Berger Writes New Book for Young People Entering "Real World"

Lauren Berger Welcome to the Real WorldCareer Expert, Lauren Berger, releases her second book, Welcome to the Real World: Finding Your Place, Perfecting Your Work, and Turning Your Job Into Your Dream Career (Harper Business), on April 22nd. In this book, Berger shares everything she wishes someone told her after graduation. Her book is the essential guide to anyone starting their first, second, or third job. She encourages readers to be fearless, step outside of their comfort zones, and go after what they want.