Whoever says comic books are for boys must've missed the text message on Minx, the new graphic novel imprint from publishing giant DC Comics targeted specifically to teenage girls.

The first of its kind from a major national publisher, Minx is being launched today by DC Comics, which hired Alloy Media + Marketing (known for its work with teen-girl hits like the Gossip Girl series and The Sisterhood of the Traveling Pants) for a year-long, $250,000 ad campaign — a budget representing an "unprecedented level of commitment" by an American comic book publisher.

Up first from Minx? The Plain Janes, a graphic novel by Cecil Castellucci and illustrator Jim Rugg about a group of misfits — all named Jane — who form a secret art gang (P.L.A.I.N. = People Loving Art in Neighborhoods) to get through the "hell that is high school."

— Emily Million