Businessweek has launched a blog to match this week’s cover story, “Blogs Will Change Your Business.” The meta-blog, called “Blogspotting” is billed as “where the worlds of business, media and blogs collide” (not to mention where blogs and the cover stories they spawn collide). The story is written in blog-format (complete with real-life hyperlinks!) by staffers Heather Green and Stephen Baker, “Blogspotting” co-authors. In his first test-post, Baker writes of his excitement to join a world “where space is limitless, typos are tolerated, and first drafts get published” (why do you think we’re doing this, Steve?).
Wow – marketing your magazine on the Internet! Why hasn’t anyone thought of that yet?