Lunch

I’ve been covering  Wednesday’s at Michael’s for five years and have never seen anything like the head-spinning scene that unfolded there today. Harvey Weinstein and Steve Tisch threw a pep rally to end all pep rallies, and the media A-list all came out to cheer on their favorite team. Peggy Siegal and her minions descended on the place before the crowd rushed in with plenty of New York Giants paraphernalia, transforming the California cool decor into an indoor tailgate party.

By noon, I counted at least a dozen paparazzi staked out at the entrance, and they certainly weren’t disappointed. Drew Nieporent was the first to arrive (“What’s for lunch?”), and in short order the lounge was flooded with famous folks, including Brian Williams, Gayle King, Piers Morgan, Kathie Lee Gifford and Hoda Kotb (wearing newly identical red dresses and looking fabulous), former governor George Pataki, Matt Lauer and various members of the Tisch family.

Everyone’s mind was on the big game; conventional wisdom says the Giants will be this year’s Super Bowl champs, but it’s going to be a close one.  (All except Jerry Della Femina, who predicts the Patriots will take it 27-24.) “I think it’s going to be a squeaker,” offered Andrew Ross Sorkin. “At least I hope so because it will be a better game.”

Not surprisingly, Giants legend Frank Gifford, who will be watching the game from his home in Greenwich with family and friends, predicts a 30-10 win for his former team. “Eli Manning has really come into his own as a quarterback,” he told me. “But a quarterback is only as good as his team. They’re a great team. If you were playing for the Giants, you’d be a great quarterback.” Doubtful, but we appreciate the sentiment. Brian Williams, who’ll be going to the game, refused to speculate on the final score for fear of tempting the gods. ”You just don’t do that,” he told me.

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Inside Social Apps starts this Wednesday! Join us on February 8-9 in San Francisco and hear industry leaders share their views on today’s most formidable challenges affecting social and mobile apps and games in 2012. If you haven’t registered yet, $599 early registration prices are still in effect (on-site passes are $799), so register today and save.

As Januarys go, this one has been a bit of a snoozer, but things are finally picking up now that the boldface names have returned to their regular perches at Michael’s. The joint was jumping today as morning talkers (Charlie Rose, Barbara Walters), media moguls (Barry Diller) and fashionistas (Marie Claire‘s Joanna Coles) were all in full power lunch mode. It’s about time!

I was joined today by Seventeen editor-in-chief Ann Shoket and Hearst executive director of public relations Alexandra Carlin. It’s been a while since Seventeen was required reading in my house (I still remember begging my father to drive me to the stationary store,  so I could be the first to get the magazine’s coveted September back to school issue). Back then, I’d devour every oversize page, finding tons of inspiration and validation about surviving the treacherous teenage years in one piece — and in style.

Well, the more things change, the more they stay the same. Ann, who celebrated her fifth anniversary with the magazine last week, says she feels a “huge responsibility” to readers, which means addressing the issues they care most about (a tall order to say the least). Between dealing with ‘sextortion’ (boyfriends threatening to dump girls if they don’t submit sexually) and the barrage of unrealistic images of physical perfection all around them, today’s teenage girls, says Ann, are under “huge pressure” all while dealing with the requisite drama that comes with being a high school girl.  Seventeen‘s mission is to empower teenage girls (the average reader is 16), often by reporting on celebrities who can be a source of inspiration.  For next month’s cover, the magazine scored the first interview with a post-rehab Demi Lovato who opens up about how she battled back from anorexia, bulimia, bipolar disorder and cutting. “Demi was amazing. It’s so refreshing to have a celebrity be honest about their struggles. It’s great for girls to read about someone like that.”

Seventeen, says Ann, is also a resource for girls about subjects they might want to talk about with their parents, but can’t. Topic A: ‘Digital Drama’ – the magazine’s clever moniker for ‘cyber bullying’ which “sounds so nineties.” Seventeen is so committed to wiping out the epidemic that Ann created the ‘Delete Digital Drama’ campaign for the magazine. “We only had to deal with the mean girl phone calls, but today social media has created so many more outlets for bullying to happen. It’s a serious problem.”

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The media movers and shakers are starting to trickle back into the dining room at Michael’s for another year of power lunches, but the place isn’t exactly firing on all cylinders quite yet. Maybe it’s because the Golden Globes are this weekend (we are so rooting for Downton Abbey to sweep!), but the famous faces and TV titans we’ve become used to seeing were largely absent this week. Luckily, a sighting of Oscar winner and master of the Hollywood universe, George Lucas, more than made up for the dearth of divas. Practically every head in the dining room swiveled in that general direction when he walked to Table One. The force was definitely with him.

I was joined today by Tom Yellin, co-founder and executive producer of The Documentary Group, and Lisa Kovitz, executive vice president and media strategist for consumer marketing at Edelman. Tom, who previously worked at ABC News with Peter Jennings and still consults for the network, has produced a fascinating four-part documentary series, America in Primetime, which aired on PBS late last year and is just out on DVD.

Each one-hour episode, explained Tom, focused on one character archetype that has remained a prime time staple throughout the decades and has evolved over time. They are ‘The Independent Woman,’ ‘The Man of the House,’ ‘The Misfit’ and ‘The Crusader.’ The idea first came to Tom after he and Jennings had finished the much lauded The Century for ABC, and he became intrigued by the idea of “telling the story of television: the creative process from the perspective of the people who make it.” Tom soon discovered that the problems that arose from trying to produce such a series for ABC and getting the necessary clips from the other networks proved insurmountable.

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You know it’s seriously cold outside when much of the power lunch crowd won’t even get into their town cars for the ride to Michael’s. Come on, the holidays are over and it’s time to get out there and network! Luckily, a smattering of the regulars trickled into the dining room today determined to start the year off right. Overheard at one table: “2012 has got to be a better year than 2011. Things are finally settling down and there is money out there.” Can we get that in writing?

I was thrilled to finally have the chance to catch up with my friend, Cindy Lewis. (There’s no picture in today’s column, because Cindy was feeling camera shy) We made our lunch date last month when she was seated directly across from me in this very dining room as she hosted a holiday luncheon for her firstcomesfashion.com colleagues Judy Licht, Nancy Hodin and Robert Verdi. Our paths have crossed many times during Cindy’s stellar 13-year career at Hearst where she was publisher of Marie Claire, Harper’s Bazaar and Shop Etc., as well as president of Latina Media Ventures. These days, Cindy is  consulting under the moniker CLR which she says stands for “creative lucrative relationships.”

Besides being one of the most respected women in the media biz, Cindy is a tireless champion of synergistic partnerships and specializes in bringing people and companies together. “I’m building a portfolio of clients where I can create opportunities for them to work together, as well as helping them to forge relationships by developing long-term projects for them,” she told me. She currently has five clients that are keeping her busier than ever: firstcomesfashion.com, the premiere site for live streaming of international fashion shows and comprehensive video fashion coverage; The Daily Front Row, the must-read dishy glossy and website for stylistas;  Bergdorf Goodman Magazine; and Julliard. She’s also working with Million Air (Love the name!),which offers luxury private aviation services in the United States, Canada and the Caribbean for private and corporate jet owners whose average net worth is $5.3 million.

“My clients all have one thing in common, ” says Cindy. “Their audiences are affluent, influential and fashion forward, and I’m the point person for reaching this affluent, influential audience.”

Here’s the rundown on today’s crowd:

1. Macandrews & Forbes‘ public relations maven Christine Taylor with Catherine Oliver, commissioner of the Mayor’s Office of Media & Entertainment, and a mystery gal we didn’t get to meet

2. Ambassador Carl Spielvogel with Gillian Tett (who, we have to say, is a something of a Sharon Stone lookalike), ringing in the new year with a glass of champagne. Cheers!

3. Laurie Tisch

4. IMP Media Management CEO Marty Pompadur

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The holiday revelry was in high gear today at Michael’s. Those miracle workers at reception — the amazing Loreal Sherman and Joana Andrade were working overtime to keep the high maintenance crowd happy. (Trust me, doing the seating chart here is an art form!) A little lunch for 13 hosted by Michael McCarty’s wife Kim McCarty was keeping things hopping at table one while a heaping helping of talking heads (Harold Ford Jr., Star Jones, Donny Deutsch), socialites (Becca Thrash, Muffy Potter Aston) and media mavens (Cindi Leive) were toasting the season with plenty of wine and good cheer. Don’t you just love those one percenters?

I was lunching today with producer Joan Gelman who I met in this very dining room when I first began doing the column. Joan and I have had plenty of great conversations over the years about television (Joan’s amazing resume includes producing stints at CBS and ABC in news and as David Letterman’s producer who remains “a god” to her — “He’s so talented” ) and politics. These days Joan is busier than ever working on a television show she’s got in development in Canada. (The details are top secret at the moment) Shuttling back and forth between here and there is nothing new for her since she produced the hit Triple Sensation there a while back.  Joan is also a passionate Democrat who cares deeply about the issues consuming the country right now — especially the financial inequities that have ignited protests around the country. “We have to do more to even things out,” she told me. Just this morning Joan attended a gathering where U.S. Senate hopeful Elizabeth Warren spoke. “She is such an amazing woman,” marvels Joan. “She’s smart, she cares and she wants to restore the spirit of the country.” Joan told me Ms. Warren’s message was a “positive” one and that she believes fervently in healing “the great divide” that has consumed the country and seeped into national politics. We both agreed that she’s facing a tough battle against incumbent Massachusetts Senator Scott Brown because female candidates are held to a different standard than their male counterparts. “She’s a brave woman.” Indeed.

Here’s the rundown on today’s crowd:

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The usual suspects were (mostly) present and accounted for at Michael’s today. The people watching parade included the money men (Henry Kravis), entertainment moguls (Richard Plepler), and social types (Binky Urban) with the random reality show curiosity (Kardashian sidekick Jonathan Cheban) thrown in for good measure.  You were expecting a Real Housewife again, were you? Sorry, we just can’t deliver a Bravolebrity every week.

I was thrilled when Atria Book’s founder and publisher Judith Curr invited me to lunch, since I’ve long been a fan of the  Simon & Schuster imprint. Next year marks Atria’s 10th anniversary, and Judith has plenty of big things lined up for the 80 books she’ll publish in 2012. “It’s our birthday, but ‘the reader’ gets all the presents,” she told me. I’ll say.

Since launching Atria in 2002 with Marlo Thomas‘ runaway best seller, The Right Words at the Right Time, Judith has been the guiding force behind many books  that tapped into the zeitgeist. It was Judith who brought Rhonda Byrne‘s The Secret into the cultural lexicon and helped it sell 20 million copies worldwide in 51 languages. In March, she’ll publish Byrne’s latest, The Magic, which takes readers on a 28-day personal discovery based on the power of gratitude. “I’m up to Day 10,” she told me, explaining that Byrne instructs readers to write down 10 things to be thankful for on a daily basis and to use recitation and affirmations to bring all good things into their lives. “It’s working for me!” she said. We can’t wait to read it.

Curr’s love of all things books extends to how one looks (“They should be gorgeous!”) and to how a story should resonate with readers. Having worked for Christian Dior in public relations and marketing in her native Australia before landing her first job in publishing in 1996 for Bantam Doubleday Dell, aesthetics have always been a key element in the packaging of her titles. She arrived at lunch today with a copy of the just out Culo By Mazzucco, a stunning tome with over 200 photographs and works of art by Raphael Mazzucco celebrating the female form. Never one to rely on looks alone, Judith also made sure the book had an interesting and headline making point of view. To wit: Culo is edited by Jimmy Iovine and Sean “Diddy” Combs.

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Slow moving holiday tourists and presidential motorcades be damned. Nothing could keep the faithful away from Michael’s today. With the place decked out in its holiday finery, the mood was like a swanky office party on steroids.  While the usual suspects and a cool visitor from California (producer/composer David Foster) huddled over their tables deep in conversation, there was a little lunch for 14 in the middle of the dining room. I snagged one of the guests, Melissa Gorga, my favorite ‘housewife’ on The Real Housewives of New Jersey, for a chat about the knock-down, drag-out cat fights on last month’s reunion show and to get the real story about her on- and off-camera relationship with her fellow cast mate and sister-in-law, the charming Teresa Guidice.

Melissa, who is an absolute knockout in person, told me that the RHONJ cast (minus Jacqueline Laurita) shot the reunion special the day after wrapping the yet-to-be-aired Season 4, and the women were all seething about battles and betrayals the viewers haven’t even seen. “We had just had a huge blow up the night before, and that was what was on everyone’s mind. It was so hard not to say anything. That’s why Jacqueline wasn’t there,” Melissa tells me. “It was very confusing for us, and we were constantly trying not to say things about things that hadn’t aired yet. Bravo is so sorry they shot them back to back. I don’t think they are ever going to do that again.” Teresa “tried to set me up” and is back to her old tricks, Melissa told me, without giving anything away. After all the kissing and making up seen at the end of last season, Melissa’s husband Joe Gorga is “disgusted” with his table tipping sibling once again. Big surprise.

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It was SRO at Michael’s today. The dining room was so jam packed every sqaure inch was occupied by a mogul (Mel Karmazin!), media heavyweight (Tom Brokaw, Jon Meacham, Jeff Zucker), or social swan (divorcee of the moment, Mercedes Bass who moved to the Garden Room with pal Lynn Nesbitt when the decibel level and fabulousness of it all got to be too much).  Just a thought: if you’re looking for a quiet, out of the way lunch spot, you might want to consider going somewhere else on Wednesday.

I was joined today by Forbes‘ new editor, Randall Lane. In his new position, Randall is presiding over familiar territory to him: the lives of the ridiculously rich and ambitious. In a previous life, he was the editor of Trader Monthly which chronicled the age of excess of the Wall Streeter of days gone by.  That experience later provided plenty of fodder for his book, The Zeroes: My Misadventures in the Decade When Wall Street Went Insane. In the interim, he’s been an editor at large for Newsweek and written for The Daily Beast. Having worked with him years ago when he was the editor in chief on the startup Justice, which covered the hot trials and legal issues of the day, I was thrilled when I heard he’d gotten the top job at Forbes back in September.

Randall first worked at Forbes fresh out of college in the nineties and spent six years “chasing rich people” and working on the franchise’s venerated power lists which required (and still do) hundreds of hours of research and manpower. “In some ways, it feels like I never left,” he tells me.

Since taking the helm, Randall has been on a mission to make the book more visually exciting with interesting photography (the arresting cover image of Bill Gates in the “World’s 70 Most Powerful People” issue is a winner), fresh design elements courtesy of the Brooklyn-based shop Athletics, a livelier front of book section and more in-depth profiles on people the Forbes reader wants to know about.  Exhibit A: The cover story in the November 7 issue on Dropbox’s Drew Houston, the 28 year-old mogul who turned down Steve Jobs and is now worth $600 million which drew one million hits on Forbes.com.

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We were disappointed to hear that we’d missed seeing Wendy Williams who’d come by on Monday for lunch with her parents. A little birdie told me that the talk show diva issued this rallying cry to mom and dad before departing to face the lone paparazzo waiting outside: “Get ready! Here we go! Here we go!”  Today the few shooters milling around outside had a little more to work with since starlet of the moment, Elizabeth Olsen, was being feted in the Garden Room. Meanwhile, the main event in the dining room featured its usual mix of moguls (Barry Diller, Ron Perelman),  talking heads (Al Roker) and high-profile editors (Jon Meacham). Just business as usual for Wednesday at Michael’s.

I was joined today by Good Housekeeping editor-in-chief Rosemary Ellis, the magazine’s new money columnist Carmen Wong Ulrich and Hearst’s executive director of public relations, Alexandra Carlin. With 24 million (yes, you read that right) readers, this is not your mother’s Good Housekeeping. With Ellis at the helm, GH is a must read for the multi-tasking, multifaceted woman (Is there any other kind?) and filled with smart, savvy content that covers everything from food and fashion to family and finances.  And, while many books have retooled their marketing message for a niche reader, Good Housekeeping is a media behemoth with some really impressive reach. “We’re not age specific. We have kazillions of 28-year-old readers and kazillions of 34-year-old readers,” says Ellis. “More than the magazines that target them.”  Rosemary, whose editor letters are often inspired by her own family life and her adorable daughter, Lucy (“I figure I have a few more years before she says no more”) says Good Housekeeping offers “one stop shopping  — Who has time to read seven different magazines?”

We all agreed that the one topic on every woman’s mind these days is money. It makes sense, says Rosemary, because 80 percent of all  spending decisions are made by the woman of the house. So, Rosemary tapped Carmen to dispense her unique brand of uncommon financial common sense culled from years of experience deciphering today’s often confusing and confounding financial landscape. “I live for this,” says Carmen, who first became interested in money through her father. “I’ve been watching stocks since I was eight.”

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One of the things I love most about chronicling the Wednesday scene at Michael’s is the random celeb sightings that seem to come out of left field. On offer today: television stars of the past and present that represent the changing (and fickle?) tastes of the viewing public. When none other than Morgan Fairchild walked in (she’s even tinier in person), I had an eighties flashback to those great trashy nighttime soaps and damsel in distress Lifetime movies that were all the rage back then. A few minutes later, The Real Housewives of New Jersey‘s Caroline Manzo, today’s definition of a soap star, walked in. Funny enough, they were seated right next to each other but neither noticed the other. What can I say? This stuff fascinates me.

I was joined today by two PR mavens, Melanie Brandman, founder of The Brandman Agency, and Diana Biederman, managing director of Blackbird PR. After chewing over the week’s hottest gossip (Did Kim Kardashian do it for money? Has Kris Jenner no shame?), we had a good chat about Melanie’s latest luxury innovation, Travel Curator, which she describes as a hybrid online monthly magazine, diary and blog that shares the very best insider information on cities around the world.  Besides having exquisite taste, Melanie’s unrivaled experience in the hospitality industry and two decades of worldwide travel have given her quite an address book.

“I’m constantly asked where to go to find the very best around the world and, since I love to share information, I thought this would be a fabulous way to do that.” The “content driven” site is absolutely gorgeous, including ‘The Spot” of the month. The native Aussie’s Sydney is the launch pick, followed by New York, London and Tel Aviv — all cities Melanie has called home. It also includes a fabulously fun section entitled “Tastemakers” where Melanie culls names from her Rolodex to offer their picks on shopping and travel in various locales. (Full disclosure: In an upcoming edition, I sing the praises of American Girl Place as the best place in NYC to spend a day with the special little girl in your life.) The site is getting great buzz; it was recently featured in Travel & Leisure and was the subject of two segments on Fox News. Right now, everything is being handled in-house at The Brandman Agency, and  it’s being circulated via subscription and by the agency’s extensive contact lists. So, before you pack for that next vacation, check out the site.

Here’s the rundown on today’s crowd:

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