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Media Beat

HLN’s Kyra Phillips Talks About Keeping Viewers Hooked After The Jodi Arias Trial Ends

Cable network HLN has seen its viewership increase during the Jodi Arias murder trial, but what happens after the verdict is reached?

In this episode of Media Beat, “Raising America” anchor Kyra Phillips tells TVNewser’s managing editor Chris Ariens about the opportunity and the challenge presented by the network’s coverage of the Arias trial. “I want to say to them, ‘OK, I get it. I understand you’re interested in this. OK, we can give you some of that. We can continue to give you that. But also give me a chance to show you another way that we do TV, another way that we do news.”

For more videos, check out our YouTube channel and follow us on Twitter: @mediabistroTV

HLN’s Kyra Phillips Asks Viewers to Stick Around After the Jodi Arias Trial Ends

HLN has seen its viewership increase during the Jodi Arias murder trial, but what happens after the verdict is reached?

In this episode of Media Beat, Raising America¬†anchor Kyra Phillips tells TVNewser’s managing editor Chris Ariens about the opportunity and the challenge presented by the network’s coverage of the Arias trial. “I want to say to them, ‘OK, I get it. I understand you’re interested in this. OK, we can give you some of that. We can continue to give you that. But also give me a chance to show you another way that we do TV, another way that we do news.”

For more videos, check out our YouTube channel and follow us on Twitter: @mediabistroTV

Lori Greiner Talks About the Oprah Effect and What Inventors Need to be Successful

Lori Greiner knows firsthand the power of Oprah Winfrey to sell product.

In part two of our conversation with Greiner, the “Queen of QVC” and regular on ABC’s Shark Tank tells SocialTimes editor Devon Glenn what happens when one of your products makes the list of Oprah’s favorite things, how every inventor thinks they have the greatest thing in the world and what they need to do to make sure they’re right.

For more videos, check out our YouTube channel and follow us on Twitter: @mediabistroTV

Lori Greiner on the Oprah Effect and What Inventors Need to be Successful

Lori Greiner knows firsthand the power of Oprah Winfrey to sell product.

In part two of our conversation with Greiner, the “Queen of QVC” and regular on ABC’s “Shark Tank” tells SocialTimes editor Devon Glenn what happens when one of your products makes the list of Oprah’s favorite things, how every inventor thinks they have the greatest thing in the world and what they need to do to make sure they’re right.

For more videos, check out our YouTube channel and follow us on Twitter: @mediabistroTV

Media Beat: Lori Greiner Talks About Swimming with the Sharks

If you like watching rich people buy things on TV or prefer doing it yourself while watching QVC, then you’re probably familiar with Lori Greiner.

Greiner, known as the “Queen of QVC,” is also a regular on the ABC show “Shark Tank” where those that have millions listen to pitches from those that have little more than a million dollar idea.

SocialTimes editor Devon Glenn sat down with Greiner to talk about the show, her reign on QVC and if any of the products she’s invested in on “Shark Tank” have any bite.

For more videos, check out our YouTube channel and follow us on Twitter: @mediabistroTV

Media Beat: Lori Greiner Talks About Swimming with the Sharks

If you like watching rich people buy things on TV or prefer doing it yourself while watching QVC, then you’re probably familiar with Lori Greiner.

Greiner, known as the “Queen of QVC,” is also a regular on the ABC show Shark Tank where those that have millions listen to pitches from those that have little more than a million dollar idea.

SocialTimes editor Devon Glenn sat down with Greiner to talk about the show, her reign on QVC and if any of the products she’s invested in on Shark Tank have any bite.

For more videos, check out our YouTube channel and follow us on Twitter: @mediabistroTV

Chuck Porter on the Key to Advertising Success: ‘Don’t Do It Unless You Love It’

Our lovely chat with MDC chief strategist/CP+B chairman Chuck Porter winds down this week with a little insight and advice from the ad industry veteran. In the third and final part of our Media Beat interview with Porter, the exec reveals the keys to achieve advertising success (“Do something great and everything will take care of itself”) and what qualities he and CP+B look for in a strong job candidate. Truth to be told, for the latter, the agency’s criteria has remained the same since day one according to Porter, who tells us that to make the grade at CP+B, it takes “brains, talent, passion, curiosity and experience, in that order.”

This and all MediabistroTV productions can also be viewed on our YouTube Channel.

Part I | Monday: Chuck Porter on MDC’s Acquisition Strategy and Life with Miles Nadal

Part II | Tuesday: Chuck Porter on CP+B’s Expansion Plans (or Lack Thereof) and Reinventing Domino’s

Chuck Porter on CP+B’s Plans to Expand into New York City

And so, our conversation with MDC chief strategist/CP+B chairman Chuck Porter continues. In Part II of our Media Beat interview with Porter, the ad industry vet explains why expanding his agency into New York City is not at the top of the priority list and how CP+B helped revamp the Domino’s brand. Porter says that from the beginning, Domino’s was aware that “they had a product problem,” so what was the agency’s message to the pizza chain? “Let’s be transparent.”

This and all MediabistroTV productions can also be viewed on our YouTube Channel. Be sure to check out Part III of our chat with Porter tomorrow.

Part I | Monday: Chuck Porter on MDC’s Acquisition Strategy and Life with Miles Nadal

Chuck Porter on CP+B’s Move Into Los Angeles and Reinventing Domino’s

And so, our conversation with MDC chief strategist/CP+B chairman Chuck Porter continues. In Part II of our Media Beat interview with Porter, the ad industry vet talks about the agency’s move into Los Angeles and how CP+B helped revamp the Domino’s brand. Porter says that from the beginning, Domino’s was aware that “they had a product problem,” so what was the agency’s message to the pizza chain? “Let’s be transparent.”

This and all MediabistroTV productions can also be viewed on our YouTube Channel. Be sure to check out Part III of our chat with Porter tomorrow.

Part I | Monday: Chuck Porter on MDC’s Acquisition Strategy and Life with Miles Nadal

Chuck Porter on MDC’s Acquisition Strategy and Life With Miles Nadal

In part I of our Media Beat interview with MDC Partners chief strategist and Crispin Porter + Bogusky chairman Chuck Porter, the ad exec (though he doesn’t really take to that term) discusses his holding company’s acquisition strategy and what it’s like working alongside MDC CEO Miles Nadal.

According to the ad vet, creativity is key when determining the right acquisition as he says simply, “My criterion is the work.”

This and all MediabistroTV productions can also be viewed on our YouTube Channel. Be sure to check out Part II and III of our chat with Porter tomorrow and Wednesday, respectively.

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