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16 Million Tune in to Cable News for Ferguson Grand Jury Announcement (TVNewser)
The news surrounding the grand jury’s decision in the Darren Wilson case gave cable news channels a ratings surge Monday. While the decision had been reached by mid-afternoon, news channels had seven hours to consider the result as it was not announced until the 9 p.m. ET hour, when daytime viewership peaked. Capital New York During the 9 p.m. hour, when the decision was revealed, Fox News averaged 7.26 million total viewers, including 2.19 million adults 25 to 54. CNN averaged 6.26 million total viewers, including 3.16 million adults 25-54, and MSNBC averaged 2.20 million total viewers, including 742,000 adults aged 25 to 54. Mediaite The peak for CNN came not at 9 p.m. when the decision was announced, but instead during the second half of the 10 p.m. hour when the network reached 3.558 million demo viewers. With 7.256 million viewers during the 9 p.m. hour, Fox’s The Kelly File was the overall winner for the night. Variety Both The Kelly File and Hannity scored all-time highs in terms of overall viewers and audience in the advertiser-desired demo of 25 to 54. CNN’s Anderson Cooper was able to trump Fox News’ Megyn Kelly in the 25-to-54 demo at 9 p.m. In late-night viewership, CNN lured more viewers overall and in the demo at both 11 p.m. and midnight, according to Nielsen. THR / The Live Feed Many TV networks chimed in, with some broadcast nets interrupting primetime with President Obama’s remarks on the matter and each of the cable news outlets covering it well into the night. Some segments from the center of the embattled town even got too close, with CNN’s Sara Sidner being hit with a rock on air.