Click here to receive Mediabistro’s Morning Media Newsfeed via email.
The View to Be Overseen by ABC News (TVNewser)
The View is moving from the entertainment unit of ABC to the non-fiction programming group of ABC News. THR New ABC News head James Goldston, who will now oversee The View, announced the move in a staff memo sent out on Thursday morning. Goldston is largely responsible for Good Morning America’s transformation to a multi-anchor ensemble, which helped the ABC morning show end NBC rival Today’s 16-year morning-news ratings winning streak. He’s also responsible for remaking Nightline into a multi-anchor, multi-topic program in the wake of Ted Koppel’s retirement. HuffPost / AP Following the retirement of Barbara Walters from an on-air role at the show she started, ABC brought in Rosie O’Donnell, Nicolle Wallace and Rosie Perez to join holdover Whoopi Goldberg. A new production team was named, led by Bill Wolff, Rachel Maddow’s former producer. Capital New York Still, after a strong first week, the program has begun to slip in the ratings. For the week of Oct. 12, CBS’ The Talk, which is clearly based on the format of The View, matched the program in two key demos: women 25-54 and women 18-49. Variety One of Goldston’s central goals, according to insiders, is to make The View more appealing to younger viewers. The show has fallen 10 percent in the last year among female viewers between the ages of 18 to 49, but it’s up 1 percent in total viewers.