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Ratings

NBC May Be Poised to Finish Fifth, But WNBC is ‘Staying the Course’ with Prime Time Lead-In

The February sweeps period, which helps determine ad rates for local stations, ends next week. But reports already show a dubious distinction for NBC. For the first time in its history, Comcast’s newest property will be dead last. Actually to clarify, that’s not third place among the “Big Three” networks, or fourth with Fox. NBC dropped to fifth, behind Univision.

That means the key coveted demographic of 18 to 49 year olds, would rather watch those shows than English-language broadcasts on NBC.

That also means having such a weak lead-in has to be more than a slight distraction to affiliates.

While the official numbers won’t be released until Thursday, it doesn’t take an M.I.T. graduate to figure how this will really hurt all levels of 30 Rock. But the station is more hopeful.

“As you know, sweeps continue for another week,” a WNBC spokesperson tells FishbowlNY. “We are holding 100 percent of the prime time lead-in audience, which is what we did last year, so we are staying the course.”

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Radio Ratings Status Quo: WLTW Remains Number One Overall

The holidays are over for all except WLTW! The Clear Channel big shot is still the top station overall in New York. Lite-FM blasted the competition in the annual Christmas book with an 11.3.

In January, it was a “subdued” appearance by WLTW with a 7.2 in the Arbitron ratings.

WCBS-FM maintained its number two slot with a 6.2.

WBLS was third at 5.7.

WHTZ/Z100 leaped .8 to 5.4.

WINS saw a .3 improvement to 4.5, tying with Spanish station WSKQ.

Related: FishbowlNY, WBLS’ Dillard Excited by Ratings Surge

WFAN-FM had a healthy .6 increase to 3.7. By contrast, ESPN’s WEPN slipped to 1.6.

Among talk stations, Cumulus’ WABC gained .5 to 2.7. Clear Channel’s newest property WOR settled for 1.3, up .2.

More from the January ratings after the jump

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Grammy Awards Give WCBS Another Week to Shine

Call it a “one-two punch.” WCBS/Channel 2 took the top weekly honors from the annual Grammy Awards Sunday night. The telecast (one week after CBS’ telecast of the Super Bowl) had an estimated 2.8 million viewers and a 14.6 rating, according to Nielsen.

In all, seven CBS programs packed the Top 10. At number two was NCIS with 1.2 million viewers and a 6.4 rating, while Big Bang Theory tied for third with AMC’s Breaking Bad, (1 million/5.2 rating.)

ABC’s Modern Family was fifth (985,000/5.0). The Wednesday night edition of American Idol on WNYW tied for seventh (908,000/4.6). The Thursday installment was 11th for the week (858,000/4.4).

The latest episode of PBS’ Downton Abbey on WNET was 14th (734,000/3.7). WNBC had no entries in the Top 30. More from the Top 10 after the jump…

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Rangers Ride Ratings Surge on MSG Network

The Rangers were definitely missed. Through one-quarter of the shortened season on the MSG Network, the Rangers ratings continue to melt the ice!

After the first 11 games on MSG or MSG+, Rangers telecasts have averaged a 1.95 Nielsen household rating, up 187 percent compared to the first 11 games of the 2011-12 regular season (0.68 household).

A bit more numbers to digest… among adults 25 to 54, MSG Networks’ Rangers broadcasts have averaged a 1.52 rating, up 280 percent compared to the first 11 games of the 2011-12 season.

Starting tonight with the Rangers-Islanders matchup, MSG Network is extending its post game coverage with Rangers Extra, a new 30-minute show that will be added to MSG’s post game schedule for the rest of the regular season.

Super Numbers for WCBS in the Weekly Ratings

A potential blowout, a power outage, and a nailbiter. That’s what WCBS viewers saw on Sunday’s Super Bowl XLVII, overall the third-highest rated broadcast in television history.

So, of course the game in which Baltimore edged San Francisco, was a clear victor of the week. Thanks to the blackout at the Superdome, the game was broken into three potions for ratings purposes. It was number one from resumption of play at 9:15 p.m. to it’s 10:45 p.m. conclusion with an estimated 6.7 million viewers and an off the charts 34.3 rating.

The first segment, from kickoff to 8:45 p.m., including the Beyonce´halftime show, pulled in 6.6 million fans and a 33.9 rating.

As for the delay, listed from 8:45 p.m. to 9:15 p.m., it was third with 6.6 million viewers and a 33.0. In a symmetric survey for WCBS, the post-game show took fourth place, although there was a huge dropoff, likely from the outage. It had 4.4 million viewers and a 22.5 rating.

American Idol settled for fifth place to make its first appearance of the week (1.2 million/6.1). The Fox singing competition also nailed down a tie for eighth (929,000/4.7).

More from the Top 10 after the jump

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YES Network Scores Biggest Regular Season Ratings Ever

What happens when you bring Los Angeles to Brooklyn for a night? It becomes the Nets most-viewed and highest rated regular season showing on the YES Network.

The numbers are staggering.

An average 299,000 total viewers tuned in to see the Barclays b-ball and a 3.08 household rating in New York.

The telecast peaked in the 9:45 to 10 p.m. quarter-hour with a 451,000 total viewers and a 4.47 household mark.

By contrast, the previous record for a Nets game on YES record, set in December against the Heat, was 242,000 viewers and a 2.14 household rating.

Overall, YES is seeing a spike in viewership among several key demographics, including males 25 to 54 (up 200 percent) and people 18 to 49 (up 150 percent).

American Idol Returns and Brings Winning Ratings to WNYW

The 11th season of American Idol is showing renewed life after subtracting judges Jennifer Lopez and Steven Tyler, and adding Mariah Carey, Keith Urban, and Nikki Minaj. The show’s only carryovers are Randy Jackson and host Ryan Seacrest.

Last week’s meandering from city to city for auditions took the top spot for the week and number two.

The Wednesday night, two-hour Idol had an estimated 1.2 million WNYW viewers, according to Nielsen, with a 6.5 rating. The Thursday installment tied for second best with 1 million fans and a 5.4 rating.

It was deadlocked with 60 Minutes on WCBS and Modern Family on WABC.

A pair of CBS Monday night comedies were next. How I Met Your Mother was fifth (898,000/4.6), while 2 Broke Girls was number six (869,000/4.4).

There’s more from the Top 10 after the jump.

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Christmas Cheer for Lite-FM, Winning the Holiday Arbitron Book

The tree is now mulch and the lights are back in the attic. But the holidays aren’t over until Arbitron releases its seasonal ratings… and it has!.

Lite-FM/WLTW got a big boost from its annual Christmas programming. The Clear Channel perennial number one had an 11.3 for the holidays, up from an 8.4 in December.

By contrast, number two remains WCBS-FM, which slipped .2 to 6.6.

WBLS is still a powerhouse with new YMF owners. The Urban station stands at number three with a 5.9, although losing .2 for the book.

But Z100/WHTZ had a .5 drop to 4.6.

Spanish station WSKQ was next at 4.5, off .3 from December’s figures. Rival WXNY was also on the negative side of the ledger (.1) at 4.2.

WINS saw gains, jumping .5 to 4.2. WCBS 880 slipped .1 to 3.5.

In the sports on FM battle, WFAN is the clear winner! The original all-sports station registered a 3.1, off .1, while WEPN (ESPN)/98.7, is still trying to find its footing on FM. It scored no gains at 1.8.

Also of note, the final rating for WOR under the ownership of Buckley Radio, was 1.1, down .4.

Cumulus made waves this week with the flip to Country at 94.7. That station hasn’t made the survey yet, but the company’s WPLJ was 2.3, off .3. WABC dropped .6 to 2.2.

MSG Ratings Soar for Rangers and Isles Openers Following Three-Month Lockout

The long wait for starving hockey fans, translated well for MSG Network. Saturday’s opening night for the Rangers was the fourth highest rated regular season game on MSG. It captured the top numbers for a Blueshirts regular season game since 1995.

The Rangers/Bruins matchup garnered a 2.88 household rating, the best figures on the network since a game against the Hartford Whalers on April 20, 1995.

Additionally, this was the second highest Rangers opener on MSG. Ironically, it was the shortened 1995 season  that had the most viewers.

On MSG+, the Devils/Islanders had a less impressive (1.00 household rating), but equally historic. It ranks as the all-time number two most watched Isles regular season game on record, dating back to 1991-92 when MSG+ started tracking household figures.

The only Islanders non-playoff game with better ratings on MSG took place in 2002 against the Rangers.

Playoff Football Outscores Rockin’ Eve for Ratings Supremacy

The first rating survey of 2013 continues to highlight the popularity of the NFL. No Jets or Giants in the playoffs, but the Wild Card action still won the week. Fox had the top spot for its playoff match Sunday evening between Seattle and Washington. The game had an estimated 2.1 million WNYW viewers and an 11 rating, according to Nielsen. The Fox playoff post-game show settled for number six (1.1 million/5.7).

NBC’s Wild Card nightcap, the Week 17 rematch between Green Bay and Minnesota, took second place with 1.4 million viewers and a 7.3 rating. NBC’s studio portion bridging the playoff double header tied for fourth (1.3 million/6.8).

Dick Clark’s New Year’s Rockin’ Eve ’13 with Ryan Seacrest had a strong showing at number three. Seacrest’s first year as complete host of the holiday tradition netted 1.3 million WABC viewers and a 7.0.

A special two-hour retrospective of Clark was 11th for the week (833,000/4.2).

There’s more from the Top 10 after the jump.

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