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Christmas Cheer for Lite-FM, Winning the Holiday Arbitron Book

The tree is now mulch and the lights are back in the attic. But the holidays aren’t over until Arbitron releases its seasonal ratings… and it has!.

Lite-FM/WLTW got a big boost from its annual Christmas programming. The Clear Channel perennial number one had an 11.3 for the holidays, up from an 8.4 in December.

By contrast, number two remains WCBS-FM, which slipped .2 to 6.6.

WBLS is still a powerhouse with new YMF owners. The Urban station stands at number three with a 5.9, although losing .2 for the book.

But Z100/WHTZ had a .5 drop to 4.6.

Spanish station WSKQ was next at 4.5, off .3 from December’s figures. Rival WXNY was also on the negative side of the ledger (.1) at 4.2.

WINS saw gains, jumping .5 to 4.2. WCBS 880 slipped .1 to 3.5.

In the sports on FM battle, WFAN is the clear winner! The original all-sports station registered a 3.1, off .1, while WEPN (ESPN)/98.7, is still trying to find its footing on FM. It scored no gains at 1.8.

Also of note, the final rating for WOR under the ownership of Buckley Radio, was 1.1, down .4.

Cumulus made waves this week with the flip to Country at 94.7. That station hasn’t made the survey yet, but the company’s WPLJ was 2.3, off .3. WABC dropped .6 to 2.2.

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