Confusion Reigns Over The New York Times Paywall

Last week a few media writers got excited about Bill Keller saying that the New York Times paywall will be going up soon. FishbowlNY didn’t report on it because “soon” doesn’t really mean much when you think about it, and now it seems we were right in holding back.

Arthur Brisbane, the Public Editor for the Times says that even the Times doesn’t know what it’s doing about its paywall. In his column asking why the paper hasn’t covered the launch of the paywall more thoroughly, Brisbane gets this gem of a quote from Media Editor Bruce Headlam:

We haven’t been writing much about the proposed Times paywall because, frankly, there hasn’t been much to report. We still don’t know exactly when the paywall is going up, how much it will cost readers or how many free hits readers will get before hitting the wall. Those are the critical questions we want answered — and believe me, we have asked.

Looks like we all need just a little more patience (yeaaahhhh) when dealing with the paywall issue.

Launch a social media campaign that will build your brand and deliver results in our online Social Media Marketing Boot Camp starting June 7. Speakers include Abigail Cusick (Bravo Digital), Gregory Galant (Sawhorse Media), Alex Leo (Thomson Reuters Digital), Jim Tobin (Ignite Social Media), and many more. Read the reviews.