The biggest thorn in the media side of the Church of Scientology remains Village Voice editor-in-chief Tony Ortega. Every other day, or so it seems, he is sharing another arcane or shocking aspect of the religion’s operations.
This morning, Ortega passes on a document sent in from a reader. The five-page, June 1977 “Executive Directive” is now long-outdated, but this “Celebrity Media Handling Checksheet” still provides a fascinating window into the disco era mindset of the organization. Per Ortega:
About 50 individual steps. Involving the writing of essays, summarizing of books, using specific words in sentences. And the steps must be done, the document says, in sequence. No exceptions. One of the steps has the celebrity solving a PR problem by modeling it in clay. Hey, Tom? Tom Cruise? Um, did you learn how to talk to reporters by first modeling it in clay?