A reporter for the WaPo, Peter Carlson, literally sniffed his way through the holiday issue of Details to make a tally of the cologne and perfume ads in the mag. He compared it to “drowning in a huge vat of Ty-D-Bol.”
The final count?
All in all, seven publications with their own scent strips (or non-scent strip equivalent). That’s a whole lotta cologne.
Create a social media strategy, launch your campaign, and track the results in our Social Media Marketing Boot Camp starting February 16. The online event and workshop will feature speakers including The Onion‘s Baratunde Thurston (left), Facebook’s Morin Oluwole, and bitly’s Tim Devane. Register now.
Chris O'Shea
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Jerry Barmash
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Diane Clehane
"Lunch" Columnist
Nadine Cheung
Editor, The Job Post
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