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Details To Add Some Muscle With New Fitness Section

Just like many of their health conscious readers, Details is making a new year’s resolution to shape up.  Keith Kelly writes today that the monthly men’s mag is taking a page from Men’s Health and adding a new fitness section dubbed “The Body.”  Under the supervision of Tyler Graham, author of The Happiness Diet, “The Body” will debut in March and offer a new fitness dimension to the lifestyle-focused magazine.

Details editor-in-chief Dan Peres discussed the rationale behind “The Body”:

We’re not looking to compete with Flex. I don’t think any retailer will move us out of the fashion category and stock us with the workout magazines, but it is certainly an area that we will be focusing more of our attention on in 2011.
Last year, Details was able to quell rumors that it would be shut down, however the title only increased ad pages by one percent in 2010.  Similar publications GQ, Esquire, and Men’s Health all improved ad page numbers by 6 percent or more in the past year.
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