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EatingWell to Increase Rate Base

Meredith has only owned EatingWell since last summer, but things are already going great for the magazine. Starting with the July/August 2013 issue, EatingWell will boost its rate base from 600,000 to 750,000. That’s an increase of 115 percent since Meredith acquired the brand.

“Our momentum reflects EatingWell’s strong and growing connection to the consumer,” said Tony Catalano, the publisher of EatingWell. “Healthy eating is top of mind for Americans, and we’re pleased to see them turning to the pages of EatingWell for trusted and engaging content.”

The online version of EatingWell is also enjoying a surge. EatingWell.com garnered 3.6 million unique visitors in June, which is an 85 percent increase since Meredith took over.

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