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Wednesday, Aug 20
Political Polling by the Numbers: Is McCain Really Leading?
It's more reliable to examine each candidate's numbers separately, rather than focusing on the gap between them, as the media always does ("McCain up by 5!" "Obama up 2!"). The press never points out that a poll's margin of error applies to each candidate's number -- e.g., McCain's 46% and Obama's 41%, not the 5-point gap between them, and that that margin of error has to be doubled if looking at those gaps, which are twice as volatile.So, it's all meaningless? Not so fast! Even so, this Zogby poll probably isn't deeply flawed. Most likely, it just didn't press the undecided voters very hard...If it is correct, the poll most likely means that while McCain has now consolidated his Republicans...with strong performances like last Saturday's at the Saddleback evangelical forum, it's Obama's supporters who are now shaky, for reasons having everything to do with McCain's attacks.Point being? Go vote! Email This Post |
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