Geographically and logisitically speaking, the Knicks and Rangers belong to ESPN 98.7, with studios above Madison Square Garden. ESPN 98.7/WEPN renewed its deal as the home of the MSG franchises.
The multi-year agreement includes full pre- and post-game coverage for both teams, and a continuation of a multi-tiered cross-promotional effort between The Madison Square Garden Company, including the Knicks, Rangers and MSG Networks, and ESPN New York 98.7 FM.
“We’re excited to continue our partnership with ESPN New York 98.7FM, and all the unique marketing and promotional opportunities that accompany the association with such a world-renowned brand,” said Dan Ronayne, executive vice president and general manager, MSG Networks. “It allows two of the strongest brands in sports, MSG and ESPN, to continue their successful partnership and to bring the highest quality radiocasts in the country to the most knowledgeable sports fans in America…New Yorkers.”
In April, ESPN took listeners from the poor-signaled 1050 on the AM dial, to the former KISS FM home. VP and general manager Dave Roberts said in a statement, the relationship with the Knicks and Rangers was necessary for station growth.
“The ESPN New York 98.7 FM mission statement is to serve New York sports fans. By extending our partnership with MSG Networks we feel we are in a great position to live up to our mission for the foreseeable future,” Roberts said. “We look forward to elevating both the ESPN and MSG brands through this partnership.”
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