Andrew Morse has been named the new head of Bloomberg TV. Morse comes to Bloomberg from ABC News Digital, where he was Executive Producer of Innovation and Integration. At Bloomberg, Morse will be responsible for managing all programming, editorial content and operations for Bloomberg LP’s television station.

Morse will report to Andy Lack, CEO of Bloomberg Media Group. Lack said Morse is a welcome addition to the team.

“Andrew brings experience not only as an award-winning broadcast journalist, but in understanding the needs of today’s media organizations to deliver creative content to consumers across multiple platforms. As a producer, he’s created exciting, smart television for a global audience, making him an ideal fit as Bloomberg continues to build a world-class multimedia organization.”