Fashion Tips and Weather Forecasts, Together at Last: StyleCaster Partners with AccuWeather.com
Today New Yorkers can rest assured that frizz is unlikely for all hair types. StyleCaster, a digitial media company based in New York, has announced that it will partner with AccuWeather.com to bring fashion and beauty content to the weather-focused site.
“The topics of weather and fashion have always been intrinsically connected,” said StyleCaster CEO Ari S. Goldberg in a statement. “Partnering with AccuWeather.com is a natural fit and StyleCaster is pleased to provide its premium content to enhance AccuWeather.com’s lifestyle offering.”
Founded in 2008, StyleCaster Media Group is backed by Cleveland Cavalier owner Dan Gilbert and recently launched The Masthead, a platform for connecting indie publishers to top-tier advertisers. By pairing lifestyle with weather updates, StyleCaster could similarly help the weather site attract more relevant advertising, as well as opportunities for e-commerce.
The editorial content will appear in the Home and Garden section with headlines like “Fall Must Haves,” and “How to Get a Natural Flush: No Wind Required” posted next to AccuWeather.com’s handy “Frizz Forecast” chart. Not a bad way to get some Cyber Monday shopping done while pretending to check the road conditions.
“AccuWeather.com strives to deliver the best possible content that connects the dots between weather and lifestyle for all users,” said Jim Candor, senior vice president of digital media, AccuWeather.com in a statement. This is in addition to charts that outline the best day for mowing the lawn or standing at the bus stop. ”Working with great partners like StyleCaster,” he added, “we can provide users on both of our sites with a useful blend of breaking weather and latest fashion information.”
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