Web 2.0-ish magazine Fast Company will be unveiling an online television network in 2008. The President of parent company Mansueto Digital, Edward Sussman, just informed FishbowlNY that their new site FastCompany.tv (link currently unavail) will be launching in March. In news sure to please the Fast Company/Silicon Alley Insider/Valleywag/etc. crowd, noted tech blogger Robert Scoble has been hired to oversee the new operation. Scoble’s blog, Scobleizer, will come under the Mansueto Digital banner as well. Scoble will star in original content for the network along with “other well known personalities.”
Full press release after the jump.
Mansueto Digital Announce Launch of New Video Network FastCompany.TV
Famed Technology Blogger Robert Scoble to Run as Managing Director
NEW YORK, January 16, 2008 â€“ Mansueto Digital President Edward Sussman today announced the launch of FastCompany.TV, a new online video network featuring coverage of bleeding edge technology trends, interviews with leading executives and business people, reviews of the latest technology products, and lifestyle programming.
Robert Scoble, one of the most popular technology bloggers in the world, will serve as Managing Director of the site, which is slated to launch in March.
Scobleâ€™s daily video series, ScobleTV, will be featured on FastCompany.TV. Scoble’s current video show receives about one million views a month. Scoble is highly regarded for his coverage of emerging technology trends from both startups and established tech companies, especially in the Web 2.0 and social media space.
Scoble will also bring his popular blog, Scobleizer.com, to the Mansueto Digital network of sites, which includes FastCompany.com, Inc.com, IncBizNet.com and IncTechnology.com.
“I decided to join up with Fast Company because I wanted to work with a brand well known for covering innovation and technology in an authoritative, provocative manner,” said Scoble. “And I’m excited that the Mansueto Digital websites are going to be innovating in the social media space themselves.”
FastCompany.TV will debut several programs over the course of 2008 featuring Scoble and other well known personalities.
Robert Scoble became a technology celebrity when he joined Microsoft’s Channel 9 MSDN Video team, where he wrote openly about Microsoft, occasionally criticizing his employer and praising competitors’ products, winning him legions of fans who respected his honesty. This year, Scoble was voted #9 on Forbesâ€™ list of the Top 25 Internet Celebrities.
“Robert is a true innovator,” said Sussman. “He changed how businesses think about communicating with customers and now he is transforming how journalists report to and communicate with their audience.”
“He has an unparalleled reputation not only for focusing attention on the most important trends and companies of the moment, but also for fairness and honesty among his large audience of senior technology leaders,” Sussman continued.
Online video is rapidly gaining popularity as a medium. Six out of 10 high-speed Internet users either watch or download online video content at least once a week, according to a recent study by Horowitz Associates. In 2008, eMarketer predicts the advertising market for online video will grow to $1.35 billion, from $775 million in 2007.
About Mansueto Ventures LLC:
Mansueto Ventures LLC is one of the nationÂ¹s leading media companies and publisher of the award-winning media brands Inc. (www.inc.com) and Fast Company (www.fastcompany.com). With a deep loyal and affluent audience, Inc. and Fast Company are among the most effective resources for marketers looking to reach U.S. entrepreneurs and business executives from AmericaÂ¹s top corporations. Through a full complement of print, online, custom publishing and integrated marketing solutions, Mansueto Ventures offers the world’s leading advertisers with a unique ability to build their brands and move their products within the fast-growing business sector.
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Director, Public Relations
Inc. magazine & Fast Company magazine
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