Flavorpill, the daily guide to cultural events in New York, Chicago, L.A., Miami, S.F., and London has just launched a new daily blog called Flavorwire, which will continue to cover the genres found in Flavorpill‘s newsletters but with broader overview and an eye to contemporary culture at large. Flavorwire is being edited by former Gen Art editorial director Caroline Stanley and boasts editorial direction from Elizabeth Spiers who, we are told, was brought in to hire Stanley, set up the editorial infrastructure and help develop appropriate editorial content (Spiers is also an adviser at Flavorpill). FBNY caught up with Stanley early this morning, who told us the site will be much more than an aggregate of Flavorpill’s newsletters.
Flavorwire.com content will be a mix of exclusive news, interesting features and smart commentary. There will be some callback to Flavorpill’s weekly newsletters, but the goal of the blog is to expose a respected brand to an even larger, national audience of culture lovers.
Stanley says that she will be editing the site “with contributions from Flavorpill’s talented edit staff, a small stable of freelance writers, and a few plucky interns.” Says Spiers: “This is a great opportunity to utilize Flavorpill’s in-house expertise and long-standing relationships with artists and venues to provide an even wider audience with cultural news and commentary.”