As WEMP begins its second full week as a 24-hour-a-day news station, listeners now have the option to hear 101.9 online.
WEMP began streaming on its website Friday.
But, before clicking the “Listen Live” for the news format geared to women loaded with lifestyle and entertainment features, visitors are encouraged to answer a few questions.
Merlin execs chose morning co-anchor (longtime, former WINS reporter) Alice Stockton-Rossini as the face for this experiment.
With a picture of Rossini on the page, she “asks” for input from new listeners.
“I need your thoughts on the type of stories and information that would be most helpful to you all day,” Rossini writes.
But her introductory comments don’t end there.
“This is just the beginning of our conversation,” Rossini continues. “When you listen to FM News 101.9 please come back here and let me know how I can do a better job for you.”
If the triumvirate of Randy Michaels (owner), Walter Sabo (COO), and Liz Aiello (VP, programming) were so convinced and confident in their new format, they wouldn’t be seeking help–and certainly not almost immediately.
Back to the questionnaire, the first two all-important queries, what is the person’s sex and their age bracket. While not specifically focused on WEMP, the final question asks ”What radio stations do you listen to regularly?
The choices given are WLTW/Lite FM, WINS, Z100, WKTU, and all of the above. Although, it’s uncertain what happens if you listen to WCBS 880 or Fresh 102.7/WWFS, for example.
Incidentally, in a remnant from the earlier regime, the website is powered by Emmis Interactive.