Hearst’s Food Network Magazine keeps getting bigger and bigger and, now, it has managed to become the number one epicurean title on newsstands, according to the Audit Bureau of Circulations’ “Fas-Fax” for the first half of 2010. The magazine, which launched just over a year ago in May 2009, has tripled its rate base to 1.25 million and is delivering 1.4 million in circulation.
So: why Food Network Magazine? Vicki Wellington, the mag’s VP and publisher, explains:
The Food Network brand resonates with consumers, and it cuts across all demographics — men, women, kids of all ages and all levels of cooking ability. Food Network Magazine has an originality and approachability that has captured the attention of food lovers everywhere. They connect with the personalities and the sensibility of the brand, which is all about accessibility and fun.
The magazine makes good use of the recognizable Food Network brand, often featuring the network’s celebrity chefs and television personalities among its pages.