Fox Promotes Film With Anti-Lou Dobbs Ad
When it came time for Fox Searchlight Pictures to promote their new immigration-themed drama Under the Same Moon, they decided on a unique strategy for their trailer…
Promote the movie by making fun of Lou Dobbs.
Now, here’s the thing. The Fox News Channel, Fox Searchlight’s corporate sibling, has an unabashedly conservative political stance. It’s home to a number of pundits that rely on jingoism and masked xenophobism as a matter of course. Meanwhile, Fox Searchlight is promoting a film about a family of illegal immigrants trying to stay afloat in the USA. Needless to say, it’s openly sympathetic to their struggles.
It just goes to show: It’s not about left-wing or right-wing. It’s all about the almighty dollar, people.
Launch a social media campaign that will build your brand and deliver results in our online 
FishbowlNY Twitter feed loading...
