When FM powerhouse KLSX 97.1 ditched the talk format in early 2009 in favor of an all-music “Amp Radio” slate, it took down a number of beloved local personalities including Tom Leykis and the so-called “Triplets” – Frosty, Heidi and Frank. Then, last fall, when the trio was dropped once again from new home KABC 790 AM, Frosty Stilwell announced he was leaving the hijinks fold.
Remarkably, in the few months since, Heidi and Frank have found a faithful paying audience with their new podcast. Andrew Wallenstein shares their subscriber stats via a nice profile piece today at PaidContent.org:
The Heidi and Frank Show has attracted well over 6,000 subscribers who are paying anywhere from $5 per month to $50 a year for access to a trove of audio and video programming, including two hours every weekday morning. There’s limited access to a layer of free content intended to get unacquainted viewers sampling and, if this freemium model holds up, signing up for added benefits like ad-free podcasts.
Cleverly, Heidi Hamilton and Frank Kramer tell Wallenstein they are keeping their act clean just in case a terrestrial syndication opportunity materializes. They do however let loose beyond the confines of FCC regulations once a week in a feature called “After Hours.”