TVNewser FishbowlDC AgencySpy TVSpy LostRemote PRNewser SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Gay Press Report: Gay Ad Spending Growing Three Times Faster Than Straight Media

w_mag_ellen.jpgSpending has increased 200% since Ellen came out

The 13th annual Gay Press report is out, and the findings are, uh, super. Ad spending in gay and lesbian media is growing three times faster than mainstream media, according to the report produced by advertising agency Prime Access Inc. and gay media rep firm Rivendell.

Since 1996 — a “a watershed year” that saw Ellen DeGeneres come out on prime time television and on the cover of Time magazine — ad revenues for all consumer magazines increased by only 47% (a compound annual growth rate of 4%) versus 205% (11.8%) for gay media.

“The numbers make it clear that corporate America recognizes and values both the spending power and influence of gay consumers,” says Howard Buford, founder of Prime Access. According to the report, gay and lesbian consumers have more discretionary time than their straight counterparts, making them attractive to Fortune 500 companies.

Biggest ad category? Real estate.

  • Gay Press Report [PDF]
  • Mediabistro Course

    Get a Literary Agent

    Get a Literary AgentStarting August 6, learn how to find the right agent for your book and write a query that will get the deal done! Taught by Barbara Clark, a book agent and publishing consultant, you will learn the best methods for finding a literary agent, the proper protocol and etiquette for seeking literary representation, how to send queries and more. Register now!