Green Acres: Times Square Grows A Farm, Courtesy Of Lay’s

Hey New Yorkers: on the off-chance you’ve forgotten what a plant looks like (the greenish-blue stuff growing on your roommate’s cottage cheese does not count, nor does the kombucha mother growing in many a Brooklyn kitchen), Lay’s brand potato chips is hosting a “Mobile Farm” in Times Square today at 7th Ave and Broadway between 43rd and 44th Streets.

Visitors to the 70-foot-long, 10-foot-wide greenhouse can check out an assortment of ingredients used in Lay’s potato chips, including potato, tomato, onion, basil, and more. These plants will in turn be handed out to the non-profit groups growing community gardens across the city. There will also be a chance to meet potato farmers from across the country who grow crops for Lay’s. Plus? Lay’s samples (including their new Garden Tomato & Basil flavor) will be available for those who stop by.

The mobile farm is open until 6 p.m. today. After New York, the mobile tour will move on to other urban areas like Boston (July 30), Detroit (August 5), Chicago (August 9), LA (August 17), and Dallas (August 24).

Check out two images of the mobile farm on its way to New York, after the jump:

Create a social media strategy, launch your campaign, and track the results in our Social Media Marketing Boot Camp starting February 16. The online event and workshop will feature speakers including The Onion‘s Baratunde Thurston (left), Facebook’s Morin Oluwole, and bitly’s Tim Devane. Register now.