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Hachette to Return to Online World by the End of the Year

ELLE[1].com-Logo.jpgHachette Filipacchi, which six weeks ago “cleaned house” in its media department, and last week shuffled its CEO Jack Kliger up to chairman, has announced it’s planning on relaunching all its sites by the end of the year, beginning with WomansDay.com.

There seems to be some debate over the focus of the relaunched sites, which include Elle.com, ElleGirl.com and CarandDriver.com: one source says that they will be focused less on original content than social networking features while Todd Anderman (formerly the Maxim Digital president who was hired in January) says that the focus will primarily be on original content. The aim, he says, is to expand the roll of the print editors so that “people who create content to create content across multiple platforms.”

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