Hearst’s Periodical Publishers’ Service Bureau Names Steve Aster as President
Steve Aster is the new president of the Periodical Publishers’ Service Bureau effective immediately, the company announced today.
PPSB provides subscription sources and marketing support to the publishing industry.
Before PPSB, Aster was president of consumer marketing for special-interest publisher Source Interlink Media. He has also worked as senior vice president of operations and vice president of circulation at Disney.
Press release after the jump.
Periodical Publishers’ Service Bureau, LLC (PPSB), a unit of Hearst Corporation, today announced that longtime publishing executive Steve Aster has been named president, effective immediately. Before joining PPSB, Aster was president of consumer marketing for Source Interlink and Primedia Enthusiast Media, which was acquired by Source Interlink in 2007. In this role, he oversaw channel marketing for more than 70 brands, including Seventeen, Motor Trend and New York Magazine, with an emphasis on digital marketing and online customer acquisition. Prior to that, Aster was senior vice president of operations and vice president of circulation for The Walt Disney Company, managing all magazine circulation marketing activities. He has also held a number of leadership positions in marketing and circulation at top media and publishing companies.
PPSB has been involved in the magazine subscription industry since 1910 and today is the largest paid-during-service agency in the United States-handling more than 140 publisher clients. PPSB’s subscription sales are generated from a large national network of independent agents. Over the last 30 years, the company has focused on growing its core business through better communication and support of its agent network.
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