Heavy.com To Launch Heavy News; Condé Nast Cafeteria Bans Live Sumo Press Tour

Heavy.com — the broadband video Web site known mainly for its Behind The Music That Sucks cartoon shorts among other teenage boy-focused fare — is set to launch news.heavy.com that, judging by the locations of its “viral” publicity stunt slated for today, would look to appeal to an older set: the Today Show, Daily News, NY1, News Corp./New York Post, Michael’s, Reuters, and CNN.

The Heavy.com people had planned wrestling match for the Condé Nast cafeteria, but security at 4 Times Square apparently squashed the idea.

Still planned for the rest of the tour: something called a “Loofah Dance.”

Here’s the Heavy.com memo featuring the stops on today’s itinerary:

HEAVY SUMO ITINERARY
For Tuesday, July 25, 2006
(times/locations subject to change)

Heavy News Puppet gives Play-by-Play at all locations

5:30AM Call and Costume (Location TBD, either MKC or Heavy’s offices)

6:00AM Depart for Today Show

6:30AM-8:00AM TODAY SHOW
Props/Ideas: Placards saying “We (Heart Symbol) Meredith!”

8:00AM-8:30AM Walk around Rockefeller Center

9:00AM-9:30AM DAILY NEWS/AP
Props/Ideas: “Sumo” the building
Placard saying “New Media vs. Old: Survival of the Fittest.” Sumos do jumpingjacks

10:00AM-10:30AM NY1
Props/Ideas: “Sumo” the building
Placard saying “New Media vs. Old: Survival of the Fittest.” Sumos do jumpingjacks

11:00AM-11:30AM NEWSCORP/NEW YORK POST
Props/Ideas: “Sumo” the building
Loofah Dance
Placard saying “New Media vs. Old: Survival of the Fittest.” Sumos do jumpingjacks

12:00AM-12:30AM CONDE NAST
Props/Ideas: “Sumo” the building
Sumos giving free spritz samples of Heavy’s new SOS perfume (“Scent Of a Sumo”) to all the fashion girls

1:00PM-1:30PM BRYANT PARK
Props/Ideas: Sumos giving free spritz samples of Heavy’s new SOS perfume (“Scent Of a Sumo”)

2:00PM-2:30PM MICHAEL’S
Props/Ideas: Sumos stuff face w/BK outside restaurant windows; Loofah Dance
Placard saying “New Media vs. Old Media: Survival of the Fittest”

2:30PM-3:00PM REUTERS
Props/Ideas: “Sumo” the building
Placard saying “New Media vs. Old: Survival of the Fittest.” Sumos do jumpingjacks

3:00PM-3:30PM AOL/CNN
Props/Ideas: “Sumo” the building
Placard saying “New Media vs. Old: Survival of the Fittest.” Sumos do jumpingjacks

END

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