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HuffPost Books Launches|FTC Threatens Fines For Endorsing Free Products Without Disclosure|Rocky Mountain Independent|Comcast-GE Deal For NBCU|Questex Files Ch. 11

WebNewser: The Huffington Post launched its books section, HuffPost Books, today.

GalleyCat: Today the Federal Trade Commission revised their “Guides Concerning the Use of Endorsements and Testimonials,” urging bloggers who review products, from a book to a video game system, to disclose if they received the product for free when giving an endorsement. Breaking these new guidelines could result in up to $11,000 in fines.

MediaJobsDaily: Examining the death of recently launched Denver news site The Rocky Mountain Independent.

Wall Street Journal: People familiar with the matter say Comcast‘s bid to purchase of a 51 percent stake in NBC Universal has “’50-50′ odds of coming together.”

Folio: Newton, Mass. business-to-business publisher Questex Media Group Holdings filed for Chapter 11 bankruptcy protection today.

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Lauren Berger Writes New Book for Young People Entering "Real World"

Lauren Berger Welcome to the Real WorldCareer Expert, Lauren Berger, releases her second book, Welcome to the Real World: Finding Your Place, Perfecting Your Work, and Turning Your Job Into Your Dream Career (Harper Business), on April 22nd. In this book, Berger shares everything she wishes someone told her after graduation. Her book is the essential guide to anyone starting their first, second, or third job. She encourages readers to be fearless, step outside of their comfort zones, and go after what they want.