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HuffPost Books Launches|FTC Threatens Fines For Endorsing Free Products Without Disclosure|Rocky Mountain Independent|Comcast-GE Deal For NBCU|Questex Files Ch. 11

WebNewser: The Huffington Post launched its books section, HuffPost Books, today.

GalleyCat: Today the Federal Trade Commission revised their “Guides Concerning the Use of Endorsements and Testimonials,” urging bloggers who review products, from a book to a video game system, to disclose if they received the product for free when giving an endorsement. Breaking these new guidelines could result in up to $11,000 in fines.

MediaJobsDaily: Examining the death of recently launched Denver news site The Rocky Mountain Independent.

Wall Street Journal: People familiar with the matter say Comcast‘s bid to purchase of a 51 percent stake in NBC Universal has “’50-50′ odds of coming together.”

Folio: Newton, Mass. business-to-business publisher Questex Media Group Holdings filed for Chapter 11 bankruptcy protection today.

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