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Daily News Secretary Earns Kudos for Handling of Newspaper’s Advertorials

iMediaEthicsRibbonRhonda Roland Shearer, publisher and editor-in-chief of iMediaEthics.org, has announced the inaugural winners of the site’s Ethical Acts in Journalism Awards. The goal, this year and beyond, is to highlight worthy behind-the-scenes actions by editors and administrative employees.

All six 2013 winners are impressive, but the one that caught FishbowlNY’s eye is New York Daily News confidential secretary Miranda Walker. iMediaEthics went to her after they got no response from the paper’s advertising department about the lack of proper labeling of advertorial content:

Walker obviously took action and worked behind the scenes after our complaints (we can not say nor do we know how; she only told us she would look into the problem and sounded concerned). The GIF below shows an example of a Daily News ad that had no label to distinguish it from news, a violation of FTC rules, which is later slapped with a bold font “Advertisement” label.

Because she dealt with it and the problems were solved, iMediaEthics never reported what would have been several negative stories about the Daily News. So we have no story to link to.

The other NYC winner in this admirable bunch is New York Times assistant Metro editor Flora Peir. To find out why she was singled out, click here.

P.S. One funny and very minor aside. At press time, the dateline for Shearer’s item is glitching a month ahead. Either that or we just broke the embargo.

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