In the End, Pretty is What Matters, At Least Where Page Views are Concerned

More interesting facts from yesterday’s NYT’s Circus session. It seems that while much has been made about how election coverage has infiltrated even the far reaches of news reporting, namely the celebrity mags, it looks like celebrities still have the upper-hand at places like the NYTs.

At yesterday’s Circus keynote, Jim Roberts, editor of digital news said the Times’s day-after coverage of the Academy Awards, complete with an interactive slide show was the “single biggest traffic day at 37.6 million page views.” Before anyone decides the end times are actually upon us (this week-end’s magazine cover, notwithstanding), the second and third most trafficked stories were, as Noah reported, the two days of Super Tuesday coverage followed by the Spitzer affair, a story which the Times broke.

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