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Is CBS Sports Radio Ready to Take Over 660?

A report is swirling today that the upstart network is about get its much needed New York home–at the venerable 660 AM. That would mean, according to the New York Daily News’ Bob Raissman, WFAN would no longer be a simulcast, just the 101.9 FM signal.

While WFAN and CBS Radio Sports officials offered no comment today, in October when the FM deal with Merlin Media was first announced, Mark Chernoff, the station operations manager, said, “We’re looking at it as a pure simulcast until further notice.”

Speculation is CBS Sports Radio could have a full time slot at 660 as early as next Monday, the day after the Super Bowl. The News says the WFAN group, led by Mike Francesa, “believes more people listen to the station on 660 (that might be because FAN has an older audience that doesn’t dial up FM) and leaving that frequency would be a terrible business move.”

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