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Jane Pratt And Blogger Tavi Gevinson To Launch A New Magazine

Very exciting news for those who remember the golden years of Sassy and Jane (or who loved Jane until actually interning for the magazine in college): The magazines’ founder, Jane Pratt, is gearing up to launch a new magazine with 14-year-old fashion blogger Tavi Gevinson [pictured].

As The New York Observer notes, Pratt made a name for herself (literally, in one case) for in the late 80s and 90s for creating magazines that were “praised as antidotes to the shallow materialism of other women’s titles.”

Gevinson — who rose to prominence among other more traditional fashion critics and reporters through her blog, “Style Rookie — is, as far as we see it, a perfect choice to pair with Pratt given her funny, self-deprecating writing style and unique position as an outsider-on-the-inside of the fashion industry.

In her blog post announcing plans for the new magazine, Gevinson was careful to point out that this new project wouldn’t merely be a new, slightly revamped version of the much beloved Sassy:

Of course, it won’t be Sassy (or the rebirth of Sassy, or Sassy 2.0) and nor do we want it to be. For one, you can’t try to recreate something that good. For another, while I can read old issues of Sassy and relate, the world has changed a bit in the past 15 or so years, and that whole Internet thing happened, and this world calls for something different. Something that will use Sassy as a point of reference for the whole teen-magazine-that-doesn’t-suck thing, and something in which Jane Pratt will take part, but something that is not trying to recreate the other something a bunch of us love and don’t want to see copied.

Oh, and? Gevinson is accepting sample submissions from interested writers, as well as suggestions for the magazine’s new name. Your happy dance commences… Now.

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