Jann Wenner: Don’t stop believin’, hold on to that feelin’

Looks like Jann Wenner may be gunning his engines, loading his gun, and stacking the deck with MTV for a new reality show. Keith Kelly reports that Wenner and MTV are in talks to collaborate on an “Apprentice”-style show pitting wannabe rock journalists against each other as they fan out cross-country to cover stories in the hopes of getting an article published and landing the top spot: an editor’s gig. Getting high with groupies and roadies will presumably be done on candidates’ own time.

I’m sure there are more than a few readers out there who will relish Kelly’s lede: “This may be the role that Jann Wenner has prepped for his entire life — firing editors and writers.” But right now, man, it’s all about the music, and the dream. And somewhere out there, in bedrooms filled with magazines, posters, and sweet bootlegs, there’s a bunch of wide-eyed young music journalists who are sure all that glitters is gold. For those about to rock, we salute you.

WENNER IS FIRED UP [NYP]

Launch a social media campaign that will build your brand and deliver results in our online Social Media Marketing Boot Camp starting June 7. Speakers include Abigail Cusick (Bravo Digital), Gregory Galant (Sawhorse Media), Alex Leo (Thomson Reuters Digital), Jim Tobin (Ignite Social Media), and many more. Read the reviews.