When you publish a scoop like the Jason Collins story, you’re bound to enjoy a traffic boost. However, we do wonder if Sports Illustrated expected record numbers. According to the magazine, SI.com netted almost four million unique visitors yesterday, as a direct result of the Collins article. It was the most traffic ever for the magazine’s site.
The 3.7 million visitors bested SI.com’s previous high of 3.6 million, set on February 9, 2010. That day featured the power-packed combo of the Winter Olympics and the debut of that year’s swimsuit issue.
Collins’ coming out tale beat bobsledding and bikinis. Not bad. Not bad at all.