If you’re a newspaper fan like FishbowlNY, and for some reason you’re in too good of a mood today, here’s some of Jarvis’ comments. They’re sure to bring a cloud over any sun you’re seeing:
* Circulation will continue to decline. There can be no doubt.
* Cutting costs will reduce product quality and value, which will further reduce circulation. A vicious, unstoppable cycle.
* Falling circulation will continue to reduce ad revenue.
* Low-cost competitors and abundance will continue to reduce the price of advertising.
Pretty bad, right? Well, unfortunately, he’s just telling the truth. But Jarvis also adds some advice on how newspapers and other media entities can turn things around, like interacting more with readers and being more efficient with company infrastructures.
So there, your good mood should be restored. And if it’s not, watch this.