TVNewser Show TVNewser FishbowlDC AgencySpy TVSpy LostRemote PRNewser SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Jeff Jarvis Offers ‘Reality Check’ for Newspapers

On his blog today, Jeff Jarvis offers up some “hard economic lessons for news” and he takes the time to tell newspapers about how badly things are for them, as if that needed to be done again.

If you’re a newspaper fan like FishbowlNY, and for some reason you’re in too good of a mood today, here’s some of Jarvis’ comments. They’re sure to bring a cloud over any sun you’re seeing:

* Circulation will continue to decline. There can be no doubt.

* Cutting costs will reduce product quality and value, which will further reduce circulation. A vicious, unstoppable cycle.

* Falling circulation will continue to reduce ad revenue.

* Low-cost competitors and abundance will continue to reduce the price of advertising.

Pretty bad, right? Well, unfortunately, he’s just telling the truth. But Jarvis also adds some advice on how newspapers and other media entities can turn things around, like interacting more with readers and being more efficient with company infrastructures.

So there, your good mood should be restored. And if it’s not, watch this.

You’re welcome.

Sponsored Post

Lauren Berger Writes New Book for Young People Entering "Real World"

Lauren Berger Welcome to the Real WorldCareer Expert, Lauren Berger, releases her second book, Welcome to the Real World: Finding Your Place, Perfecting Your Work, and Turning Your Job Into Your Dream Career (Harper Business), on April 22nd. In this book, Berger shares everything she wishes someone told her after graduation. Her book is the essential guide to anyone starting their first, second, or third job. She encourages readers to be fearless, step outside of their comfort zones, and go after what they want.