Kate White: Glamour No Longer A Threat To Cosmo At Newsstand

Cosmopolitan editor Kate “How to Set His Thighs on Fire” White has a new book coming out, Lethally Blond. She says it’s been optioned by Lifetime for a series based on its main character, “Bailey Weggins.” She wouldn’t mind it turning into the next Buffy. She also says Paris Hilton is overexposed. And Glamour? Sorry, Cindi Leive: You’re no longer a threat.

So many things are competing for the attention of the reader. Glamour is no longer a major competitor on the newsstand. Our newsstand sales are significantly more than double theirs now. But there are lots of others vying for our readers: from the celeb magazines to YouTube. If you’re not careful, it could be death by a thousand paper cuts. How we compete is by dazzling the reader and making her wonder: What will they do next month?

So What Do You Do, Kate White?

Launch a social media campaign that will build your brand and deliver results in our online Social Media Marketing Boot Camp starting June 7. Speakers include Abigail Cusick (Bravo Digital), Gregory Galant (Sawhorse Media), Alex Leo (Thomson Reuters Digital), Jim Tobin (Ignite Social Media), and many more. Read the reviews.