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Kate White of Cosmo Says Women Need to ‘Break the Rules’

In more than 20 years in the media business, Cosmopolitan EIC Kate White has led four magazines and authored several New York Times bestsellers. And she didn’t get to where she is by saying “yes” all the time.

“The rewards go to those who take risks. And sometimes women come into the workplace and they think they need to be buttoned up and mind their P’s and Q’s. And the problem is you’re not putting yourself out there.”

In the second installment of our Media Beat interview, White reveals the gutsy move that kicked off her own career and the one thing she’s learned that women want from their editorial content.

Part 1: Kate White on Why Cosmopolitan Doesn’t Need a Reality Show

Part 3: Kate White: From Cosmopolitan EIC to Bestselling Author

Media Beat is mediabistro.com’s interview series with the movers and shakers of the media world. View all past episodes at MediaBeat.com.

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