Leno’s New Promo | O’Reilly Defends Obama | New Media Guidelines | Gawker’s Cold Embrace | Ad Money Returns | The Bieber Experience
• PRNewser: Social media campaigns and viral endorsements are getting into some gray areas, ethics-wise. That’s why The Word of Mouth Marketing Association has created these helpful Guidelines For Social Media Disclosure.
• Business Insider: Advertisers are going to pay media companies money up front again! Maybe! According to some guy from CBS!