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Leno’s New Promo | O’Reilly Defends Obama | New Media Guidelines | Gawker’s Cold Embrace | Ad Money Returns | The Bieber Experience

The Atlantic: You know shit is about to get real when Bill O’Reilly starts chastising the CPAC for being too mean to Obama.

PRNewser: Social media campaigns and viral endorsements are getting into some gray areas, ethics-wise. That’s why The Word of Mouth Marketing Association has created these helpful Guidelines For Social Media Disclosure.

New York Observer: Former Gawker Managing Editor Gabriel Snyder can take some cold comfort in knowing them former Wonkette Ana Marie Cox does not miss the Nick Denton experience.

Business Insider: Advertisers are going to pay media companies money up front again! Maybe! According to some guy from CBS!

WebNewser: That Justin Bieber kid is blowing up the Internet. If only NBC had managed to get an exclusive endorsement deal with him, and then only show delayed, “best of” footage.

MEDIABISTRO EVENTS

Use Social Media to Market Your Business

Launch a social media campaign that will build your brand and deliver results in our online Social Media Marketing Boot Camp starting June 7. Speakers include Abigail Cusick (Bravo Digital), Gregory Galant (Sawhorse Media), Alex Leo (Thomson Reuters Digital), Jim Tobin (Ignite Social Media), and many more. Read the reviews.