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Leno’s New Promo | O’Reilly Defends Obama | New Media Guidelines | Gawker’s Cold Embrace | Ad Money Returns | The Bieber Experience

The Atlantic: You know shit is about to get real when Bill O’Reilly starts chastising the CPAC for being too mean to Obama.

PRNewser: Social media campaigns and viral endorsements are getting into some gray areas, ethics-wise. That’s why The Word of Mouth Marketing Association has created these helpful Guidelines For Social Media Disclosure.

New York Observer: Former Gawker Managing Editor Gabriel Snyder can take some cold comfort in knowing them former Wonkette Ana Marie Cox does not miss the Nick Denton experience.

Business Insider: Advertisers are going to pay media companies money up front again! Maybe! According to some guy from CBS!

WebNewser: That Justin Bieber kid is blowing up the Internet. If only NBC had managed to get an exclusive endorsement deal with him, and then only show delayed, “best of” footage.

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