Lucky Loses Local Editions; Esquire Pans for Gold in Dubai

WWD reports Lucky will no longer publish regional editions of the magazine. Slowly shedding the city-specific shopping guides since 2004, the Condé title will cease regional editions for Atlanta, Chicago, Houston, Los Angeles, Miami and San Francisco by November, and will eliminate the NYC edition by January 2010. Editor-in-chief Kim France said, “After thorough research and evaluation of the continuing effectiveness of the regional editions, it was decided that they had served their purpose and that we would not be hurt by eliminating them.”

Meanwhile, half a world away, Esquire will try its luck in the Middle East: Hearst plans to launch an English-language edition in Dubai with publishing partner ITP. With an initial print run of 15,000, it will become the 18th international version of the men’s mag.

Launch a social media campaign that will build your brand and deliver results in our online Social Media Marketing Boot Camp starting June 7. Speakers include Abigail Cusick (Bravo Digital), Gregory Galant (Sawhorse Media), Alex Leo (Thomson Reuters Digital), Jim Tobin (Ignite Social Media), and many more. Read the reviews.