Lucy Kriz has been named vice president and publisher of W. Kriz was most recently senior executive director at Condé Nast Media Group, where she oversaw brand sales for several key categories. Prior to that, Kriz served as associate publisher for Details.

“Lucy’s career as a sales executive with extensive experience in fashion, beauty and luxury make her an ideal choice to lead W,” said Condé Nast’s CEO, Charles Townsend, in a statement. “Her strong client contacts, proven track record and deep passion for this brand will enable her to lift the market position of W to an even higher level.”

Kriz’s appointment is effective immediately.