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Magazine Sales Continued To Decline In 2010

Newsstands grew even lonelier last year as second-half circulation numbers for 2010 were downfor the majority of magazines.  According to a study by the Audit Bureau of Circulations, Hearst dropped 6 percent and Condé Nast declined 10 percent in singly copy sales.  Among the biggest losers at Condé were Allure, which experienced a 19 percent downturn,  Lucky, which saw a 22 percent dip, and Self, which fell 16 percent.

A rare winner in 2010 was Town & Country, which improved newsstand sales by 25 percent.  The latter part of 2010 also was kind to Health as the title boosted circulation by 20 percent.  Other magazines that experienced success last year were Vogue (up 5 percent), Harper’s Bazaar (up 3 percent), Martha Stewart Living (up 3 percent), People StyleWatch (up 2.4 percent), and GQ (up 5.8 percent).

Take a look at the circulation totals courtesy of the Audit Bureau of Circulations below.

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