InStyle Tries Augmented Reality, Too
Esquire isn't the only magazine trying its hand at augmented reality for its December issue. InStyle is also revealing a new Web cam-enabled in its latest issue.
Holding the Taylor Swift cover up to a Web camera will trigger a 3D message from the cover model, reports WWD. There's also a 3D gift guide -- also Web cam activated -- inside InStyle, a brilliant way to draw in advertisers. 25 advertisers participated in the guide, with each brand getting a 30-second video that pops out of a gift box.
Looks like another magazine for us to pick up and check out this month...
Earlier: Preview Esquire's Augmented Reality
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Amanda Ernst
