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Wenner Media is looking for a Promotion Design Coordinator (Graphic Design). See the next featured job.
Sterling Publishing Co., Inc. is looking for a Art Director, Marketing Services. See other great jobs at our Job Board.
Wenner Media is looking for a Promotion Design Coordinator (Graphic Design). See the next featured job.
Sterling Publishing Co., Inc. is looking for a Art Director, Marketing Services. See other great jobs at our Job Board.
Thursday, Jun 29
Ironic Sementeen Cover Prompts Unironic State of Teen Boy Mag Discussion
"This is a demographic that's simply not used to reading magazines unless it's the SI swimsuit issue," said Men's Health Editor-in-Chief and Rodale Senior Vice President David Zinczenko. The continuing lack of popular titles for teen boys arguably forms a vicious circle, as well. "I work at a magazine because I grew up reading magazines," said Seventeen Editor-in-Chief Atoosa Rubinstein. "Because of this, teen girls are easier to market to." Stereotypes also play a part. "There's a stigma maybe that teen boys dont read, that teen boys are playing video games," said [Maxim's Eric] Gillin. Our mind may occasionally operate like a teenage boy's, so here's our take: Teenage boys don't want to admit they're teenage boys. So they read Maxim because its not marketed to them. It's the same problem that faces a magazine like Geezer Jock. What old dude, who still thinks he can run the floor with the hustlers, wants to read about "geezers" especially if by doing so he is admitting he's one? TEENAGE WASTELAND: Where Are The Mags for Teenage Boys? [HuffPo] Email This Post |
Turning the Page For New York Media
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