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Friday Jun 01, 2007
Kate White: Glamour No Longer A Threat To Cosmo At Newsstand
So many things are competing for the attention of the reader. Glamour is no longer a major competitor on the newsstand. Our newsstand sales are significantly more than double theirs now. But there are lots of others vying for our readers: from the celeb magazines to YouTube. If you're not careful, it could be death by a thousand paper cuts. How we compete is by dazzling the reader and making her wonder: What will they do next month? Email This Post |
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