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Lonely Planet is looking for a Head of Television - Lonely Planet. See other great jobs at our Job Board.
Lonely Planet is looking for a Head of Television - Lonely Planet. See other great jobs at our Job Board.
Thursday, May 15
LoftLife: Making Living in Filth Fashionable
LoftLife came out of an idea developed by backers Modern Holdings in 2005. Resudek was pursuing his MBA at the time but always wanted to start a magazine. "I've always loved architecture and sort of the loft ideal," he says. The mag spotlights the beautiful spaces you see while wandering through DUMBO, Williamsburg and other rejuvenated urban centers nationwide. Isn't this a silly time to start a print magazine, especially in the struggling shelter category? "Absolutely not," Resudek says. "We see it as an opportunity," adding that Modern Holdings launched Metro in the early 90s when industry experts were saying that newspapers were dead. It's now read by 18.5 million people every day. "Loft living is exploding," Resudek continued. "The infrastructure was built during the last economic boom. [We waited to launch the magazine] until there were a certain number of people who wanted to embrace what one person called bringing Soho to Atlanta." As long as they don't bring that stupid giant rabbit, we'll think LoftLife will find an audience. Email This Post |
Turning the Page For New York Media
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