The times are a-changing... The Economist is doing their first fashion shoot. Well, it's for their new luxe-life magazine Intelligent Life — published only in Europe, Africa in the Middle East. So, alas, us Yanks won't be able to get our grubby little hands on it:

Intelligent Life, the Economist spin-off title, launches its second issue this week - boasting the first fashion shoot in the highbrow magazine's 164-year history.

The magazine, aimed at the booming luxury market, is the Economist's attempt to compete with the Financial Times magazine How to Spend It - some issues of which have generated £1m of advertising income.

According to the Economist folks, the photo spread will focus on "jewellery as heirlooms."