On Sunday April 20, The New York Times Magazine will join other media outlets by releasing a green issue. There will, of course, be nothing that's actually green about the magazine itself.

Advertisers, however, aren't deterred — "'The Green Issue' from The New York Times Magazine draws strong advertiser response," states the release headline — and isn't that what matters?

Also, you'll learn how to reduce your carbon footprint. First step: Start recycling all these green issues.

(Rant complete)